Build Brand value using social networks: the Gary Vee and Elodie Colas methods

Both Gary Vaynerchuk (often referred to as Gary Vee) and Elodie Colas have been notable figures in the realm of branding and social media.

While Gary Vee is arguably more globally recognized due to his extensive content and entrepreneurial endeavors, Elodie Colas managed to build the first alternative to Pampers in a crowded category: diapers.

Gary Vee and Elodie Colas methods

Here’s a summary of methods and strategies commonly associated with each:

Gary Vaynerchuk (Gary Vee)

1. Content, Content, Content: Gary Vee is a huge proponent of producing a lot of content consistently. He often talks about the importance of documenting over creating, suggesting that individuals and brands share their journey rather than waiting for polished content.
2. Platform Diversification: Gary understands the unique language of each social platform. He advocates for creating content tailored to each platform rather than reposting the same content everywhere.
3. Engagement: Gary emphasizes the importance of engaging with followers. He often spends time replying to comments, messages, and tweets.
4. Authenticity: He often speaks about the importance of being genuine and authentic. He believes in showing both successes and failures.
5. Long-Term Vision: Gary stresses the value of patience and playing the “long game.” He advises against seeking instant gratification and instead focusing on building long-lasting brand value.
6. Adaptability: He’s always on the lookout for new platforms and trends and isn’t afraid to jump on them early (e.g., his early advocacy for TikTok).

Elodie Colas

To build the BEBIO Baby Brand powerhouse, Elodie Colas based on general best practices in brand management:

1. Understanding the Audience: It’s essential to know who the target audience is, what they want, and how they behave on social media.
2. Consistent Branding: This includes consistent use of colors, logos, voice, and messaging across all platforms to ensure the brand is easily recognizable.
3. Engaging Content: Content should be engaging and valuable to the target audience. This might include a mix of educational, entertaining, and promotional content.
4. Feedback Loop: Monitoring feedback and adjusting strategies accordingly is crucial. This might involve analyzing metrics, monitoring comments, or conducting surveys.
5. Collaborations and Partnerships: Partnering with influencers or other brands can be a way to expand reach and build brand value.
6. Crisis Management: Preparedness for potential PR crises on social media by having a response strategy in place.

It’s important to note that while these are some general strategies associated with these individuals, the best strategies often come from understanding a brand’s unique value proposition and audience and tailoring the approach accordingly.