Build Brand value using social networks: the Gary Vee and Elodie Colas methodsBoth Gary Vaynerchuk (often referred to as Gary Vee) and Elodie Colas have been notable figures in the realm of branding and social media.Sep 18, 2023Sep 18, 2023
Skip the Paid Ads, grab the traficIn times of Marketing crisis, we often see ourself stuck on how much we can get from paid ads. We’re also sick of spending hundreds of…Sep 10, 2023Sep 10, 2023
Where we all were wrong about eCommerceAll those dying eCommerce websites are now pointing to the same failed root cause: we all saw eCommerce as a Digital Marketing stunt.Aug 16, 2023Aug 16, 2023
Why I value Profit over GrowthI’m swimming in a pool of Growth oriented competitors. Because they have been promising huge market share to their funders, they’re stuck…Jun 1, 2023Jun 1, 2023
The right Ads Budget split between Branding and ROAS expensesI’m regularly asked by Brand Owners (Product Manufacturer and Sites owners) about the right split between Branding and ROAS expenses.May 17, 2022May 17, 2022
Find the right size for Kids Bike HelmetWho has never struggled to order the right size of a child’s bike helmet? My children are like me, with abnormally large skulls.May 16, 2022May 16, 2022
My Top 16 Business Books - A Business library that bring inspiration and valueAs a compulsive buyer, I ordered many Business Books from Amazon. I made a lot of mistakes: I wrongly picked a lot of buzzy books, usually…Feb 13, 2022Feb 13, 2022
Looking for more Traffic & Conversion? Don’t try to shortcut by burning cash for clicksYou spent a fortune building a website and, after a few days, it’s not yet converting as you were hoping. You posted 2 links on Facebook…Aug 3, 20211Aug 3, 20211
Why did I buy Soundviz?Not sure if I say this to my future self or to my kids, but my goal has always been about building an Online Asset Portfolio. The Ultimate…Jul 25, 2021Jul 25, 2021